Bachelor of Digital Business

This programme is designed to provide you with the necessary competence and skill set to help bridge the gap between business and technology. A powerful and influential disrupter and driver of business change is digitalisation. How businesses succeed in the future will depend on how they evolve digitally. You will learn how digital technology can impact and change operational performance, work practices and the organisation of a business, and how to apply this knowledge to find new business opportunities or make strategic changes to existing businesses. modern organisations are replacing the traditional hierarchical structure, by focusing more on building networks and working in cross-functional teams with a high degree of autonomy. This requires a solid understanding of how digitalisation changes the way organisations are structured and how they operate. Therefore, the programme also aims to give you solid training in problem-solving and interdisciplinary activities, as practised in digital organisations. You will be working in teams with fellow students, and be challenged on your presentation and communication skills.

Some of the topics you will learn about:
Digital innovation. Learn the fundamentals of digital technology, including technical infrastructures, emerging technologies, cloud computing platforms, enterprise systems, automation technologies, security, as well as how to build applications.

Digital behavioural skills. Understand how to organise and lead digitally, plan and manage digital innovations processes, and analyse business problems and challenges in a multi-disciplinary context.

Business. Gain broad knowledge in core disciplines, such as accounting, finance, economics, marketing, organizational behaviour, management, and strategic management as well as knowledge related to the role of innovation, business models, and business development.